Santa Cruz Bike Company offers high-quality, low-cost e-bikes in Santa Cruz for people of all ages. Our bikes are built tough and ready to tackle the local terrain, and we offer a range of riders from beach cruiser style kids’ bikes to twenty-inch “touring” bikes for the more adventurous. We also have a great selection of comfort cruisers with wide seats for people who want to take an easy ride while sightseeing around town. 

We strive to provide each guest with the perfect bike for their adventure. We want to give people a chance to have a fun and memorable time while visiting our beautiful town. To encourage this, we’ve made it our mission to provide people with an inexpensive means of transportation.

Our passion for the sport of cycling is matched only by our love of teaching others to enjoy it as much as we do. Whether you are joining us for a guided or self-guided bike tour, a downhill mountain bike camp, renting a bike, or just looking for great trail maps and advice on where to ride in sunny Santa Cruz County, you are sure to find help from one of our many staff members.



Santa Cruz Bike Company offers a number of service packages that are designed for the specific needs and budgets of our customers. Whether you’re just looking for a quick patch-up job or are looking for more comprehensive maintenance, we can help make sure you’re rolling comfortably no matter where the trail takes you.

Our skilled technicians will tackle each project with care and a smile and do complete overhauls and reconditioning bringing old bikes back from the grave. We repair flat tires, corroded cables, and housing, bent wheels, dropping chains, out-of-adjustment derailers, brakes out of adjustment, and much more.

We are here to help you get the most from your cycling investment. We repair and maintain all road, mountain, cross country, and BMX bikes; specializing in high-end components like Shimano, SRAM, RockShox, Fox Racing Shox, Hope Technology, and White Brothers components.

We want to provide a high-quality, reliable service that is easy for you to access and use. We will not stop improving this service until everybody in Santa Cruz County knows it exists.


Santa Cruz Bike Company is a full-service bicycle company that specializes in building high-quality custom bikes to fit the needs of our customers. We offer professional bike building services at our retail shop, as well as build bicycles for celebrities and athletes across the globe. We bring precision craftsmanship and details to all of the bikes we build, working to ensure the rider has an exhilarating and fun experience each time they take to the roads.

Whether you want a mountain bike to take on brutal uphill climbs or a road bike that glides effortlessly through the wind, we will work with you to make it happen. Whether it’s just a frame-up build or one of the complete bikes, we work from scratch with every customer to ensure that they are getting exactly what they want.

We’re here for you from beginning to end. Give us a call today and we will be happy to answer any questions you may have and determine the best bike for you. 



We have not yet opened this office for active bike repair and rental service. If you would like to discuss the potential of partnering with us for opening this office, please get in touch with us – or (479) 323-2452