Having a bike could help you get around Norwich with a healthy and eco-friendly way. Renting a bike in Norwich is easier now with! We make renting a bike simple, with everything taken care of online, you can book online and pay for your hire, insurance and helmet online.

We offer all types of bikes for instance, road bikes, mountain bikes and BMX bikes. We also provide cycle training and cycle repairs services in Norwich at our bike shop in St Stephens Street. Choose from various options, including a 24-hour e-bike, a three-day e-bike, a weekly e-bike, and even a monthly e-bike. 

Together with local businesses we aim to promote cycling, healthy living and environmental awareness through the provision of affordable, quality bicycles. Whether visiting our shops, colleges, parks or restaurants, you’ll find a bike that fits perfectly through our selection of cruisers, comfort bikes, mountain bikes and even a few kids’ bikes if you’re bringing a friend along for the ride.


There’s nothing quite so satisfying as boosting the speed and efficiency of an old bike—making it rattle, making it louder, giving it a new look. With tune-ups and repairs around every corner in Norwich, you can also get your rattle on.

Our repair service offer a wide range of services for bicycles, including wheel building and truing, derailleur adjustment, bar & stem swap, flat tire fixes, adjustment and replacement, and much more. 

When it comes to serious repairs, we happily send out items for repair at our trusted service centers to ensure high quality workmanship is done correctly the first time. Our mobile mechanics and technicians distribute all over the city, and we work on bikes at your location. At, we pledge to provide excellent service with a smile.

For many cyclists, their bike is an extension of themselves. You can go from zero to 60 in three seconds with the perfect bike tune-up. That’s worth something. We will not only provide tune-ups and repairs at reasonable prices on bike style and type, but also support local riders and riding in general through our shop. 


Conjure up the ride of your dreams by customizing your bicycle on Choose your frame, wheel size, gearing, handlebar style and color with expert help from our knowledgeable bike experts. Our unique process allows unlimited customization to create the ultimate bike for you. Whether you are a beginner or a professional, we will work with you to customize your bike from start to finish. offers competitively priced bikes that are assembled with quality components that exceed industry standards. Top brands include Electra, Voodoo, K2, and many more! We have bike experts ready to help you design your own bike, pair it with the right gear, and get out on the road. Come in today and see how we can set you up with a bike that fits your style and your riding needs. Turbo build bar and 2 sizes of cups, C02 or Nitrous fill options.

We specialize in creating exclusive designs that no one else has! We understand that when you get a new bike, you are most likely proud of it and love showing it off. With, you can make you bike an extension of that pride with a custom design on a helmet, jersey, shorts or any other piece of biking gear from our vast collection of accessories.


We have not yet opened this office for active bike repair and rental service. If you would like to discuss the potential of partnering with us for opening this office, please get in touch with us – or (479) 323-2452