Roswell Bike Company is a full-service bike company that strives to provide our customers with the finest e-bike experience in New Mexico. We are an independently owned and operated provider of the most economical and environmentally-friendly form of transportation in operation today, the bicycle. 

Our fleet of bicycles and hand-picked rental locations offer an experience that is truly Roswell. You may use your own bicycle, or we can provide you with a top-notch Roswell Bike Company mountain, cruiser, tandem, or kids’ bike. Our one-to-one support crew will introduce you to the best roads in the South with guidebooks and cue sheets at your disposal depending on what type of ride you choose. After your ride makes sure to stop by our shop to see our custom line of cycling accessories.

Our mission at Roswell Bike Company is to provide our community with the best bike experience possible. We use the highest quality bikes, service, and locations that work well for everyone. We do this while putting a focus on safety, courtesy, and professionalism. Our promise is to keep our operation and your experience a positive one, with lots of fun thrown in. Look for us everywhere!!!


Roswell Bike Company is here to help you achieve your goals, whatever they may be. We strive to provide exemplary customer service and the best quality products for performance, comfort, safety, and style. We will work hard to understand your goals and suggest bikes, gear, and technology that help you make the most out of every ride.

Tune-up, repair, assembly, and custom bikes are our specialties. We also sell a variety of bikes to meet every rider’s needs, including kid’s bikes and accessories. We are bike enthusiasts ourselves, so we know how important it is for you to feel safe and comfortable on your bike. We pride ourselves on our work and will not leave a job until it meets our customers’ standards.

With Roswell Bike Company as your local bike shop, you are more than sure to find quality service that is affordable. By selling the best quality bikes and parts, we can offer you the best services available. Our team of professionals strives for customer satisfaction and replaces any broken parts with high-quality ones. With a passion for the sport, we pay close attention to details, design, and performance from each and every bike made.



We offer our patented step-by-step process of custom bike building that allows you to build the bike you have always wanted. Not many places can say they offer a custom bike-building experience, but Roswell Bike Company can. Our staff is trained with meticulous precision and our process is perfected. From start to finish, your Roswell Bike will be 100% custom and built with you in mind.

Whether you know exactly what you want, or prefer the freedom of choosing from our many options, we can bring your ideas to life. No matter what type of bicycle you desire, lightweight beach cruiser, city bike, mountain bike, or even a cargo bike for pulling a kid trailer, our extensive selection creates limitless possibilities for you and yours.

Our mission is to provide you with the best bicycle experience possible. We work with you from start to finish to personally design the perfect bike for your needs. By creating a fully customized bike, we offer not only features that appeal to your style, but also the right components and fit. You receive a fully integrated system that enhances the cycling experience. 



We have not yet opened this office for active bike repair and rental service. If you would like to discuss the potential of partnering with us for opening this office, please get in touch with us – or (479) 323-2452