Marketing that runs while you wrench

Most independent shops live on word of mouth and a Google listing. The listing has photos from four years ago, a question from March nobody answered, and eleven reviews that never got a reply. The Instagram account went quiet the week the spring rush started. None of that is for lack of caring; it is because the person who would do it is also the person on the stand.

erp.io Marketing splits that work into agents, each with one job and a schedule. There are agents across content and publishing, social, audio and video, SEO, link building, paid media, lifecycle email and reviews, analytics and reporting, and an outbound engine. You switch on the ones you want, connect the accounts they need, and review what they draft.

The rule that matters for a shop: the agents that speak for you do not send on their own. Review replies require approval. The inbox responder never sends autonomously. What reaches the public is something you read first.

For a repair shop, reviews are the storefront. Riders searching "bike repair near me" choose between three map pins, and they read the most recent reviews and how the owner replied. A calm, specific reply to a one-star review about a slow turnaround does more than ten five-star ones.

The Review Engine drafts that reply for you: it acknowledges what happened, keeps it short and avoids arguing with the customer in public. You edit and approve it. The Local SEO agent handles the rest of the Google profile, posting weekly and answering the questions people leave on the listing, again as drafts.

The best moment to ask for a review is at pickup, when the bike shifts cleanly for the first time in a year. Today the Review Engine asks at moments you define from what Marketing and the CRM know. Tying the request to the moment Service marks a repair collected is designed in the Service plan, which has Service emitting job-completed events for Marketing to act on, and that is on the roadmap.

If you want to grow the fleet and corporate side of the shop, the Outbound Engine finds and scores prospects, then runs email and LinkedIn outreach and pushes replies into the CRM. It pairs well with Phony, which works the same buyers when they land on your site.

If you run ads, there are agents for Google Ads and Meta Ads copy and creative, and for conversion experiments on your landing pages. If you want to be found in AI search answers as well as Google, the AI-Search Visibility agent tracks whether your shop comes up and why.

Marketing and the CRM count as one module between them on your plan. Most shops start with local SEO, reviews and the weekly report, and add the rest once those are running without them.